To me, I thought that concept was stupid and somewhat racist as well. Then I discovered that the man in the ad was actually Ashton Kutcher made up and dressed as an Indian Bollywood producer named Raj. Then I saw an advertisement for Popchips in a magazine, with an Indian man saying “These are the Bombay.” My first thought was that the ad was extremely corny. It caught my attention, because they claimed to have no fake colors, fake flavors, and no preservatives, however I did not buy them that day. However, I remember seeing Popchips in the natural food section at Kroger’s grocery store. Normally, I would not buy any sort of potato chips because I usually eat pretty healthfully. Specifically, the balance theory has been used in my decision on whether or not to buy Popchips. Belling said.Heider’s Balance Theory has influenced what goes into my cart while I’m grocery shopping. “We’re certainly expecting we won’t have the kind of controversy” with the Perry campaign, Mr. Kutcher wore brown makeup and used a sing-song accent. Part of the campaign, in which he played an Indian named Raj, was abruptly withdrawn after widespread complaints in social media that his performance was racist. Perry in the Popchips ads comes four months after the brand suffered a setback with a campaign by Zambezi that featured Mr. And there will be posters to appear outdoors and in malls in markets like Boston, Seattle and Toronto.
There will also be digital banner ads, on Web sites like and mtv.com. Like Kroger, Safeway, Target and Walgreens. in San Francisco, as the brand is sold in the snack aisles of stores The national magazine ads reflect the growth of Popchips, said Keith Belling, chief executive at Popchips Inc. The first national print ads for Popchips, to run in magazines like Cosmopolitan, Elle, People, Seventeen and US Weekly. The campaign, with a budget estimated at $2 million, will include The campaign is based “on the bigness and appeal of Katy’s personality,” said Chris Raih, managing director at Zambezi in Los Angeles. Perry poses with two bags of Popchips in front of her chest, Without the handles” and, accompanying an ad in which Ms. The ads will carry headlines like “Spare me the guilt chip,” “Love. They feature colorful, portrait-style photographs of her in upbeat poses. Perry, created by an agency named Zambezi, are to begin running over the weekend.